Dubai · GCC · Established 1995
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Offering 06 · Enablement & advisory

Know where you stand, where to go — and who owns it.

Most AI initiatives fail on strategy, data, governance and ownership — not models. We give your leadership a scored AI posture, a costed roadmap, and — optionally — a fractional AI officer to own the whole agenda.

95% vs 5%
pilots that stall versus those that capture nearly all the value — the difference is disciplined execution
The market moment

Why this matters now.

42%
of companies abandoned most AI initiatives by mid-2025 — after spending, without a baseline or an owner

The evidence is now unambiguous: around 95% of enterprise GenAI pilots never reach P&L impact, and 42% of firms have already walked away from most of their AI work. The failure pattern is consistent — no baseline, no prioritisation, no governance, no owner.

The real problem

What it’s actually costing you.

The problem

You are being asked to "do AI" with no readiness baseline, no prioritised use-case list, no governance, and no single owner. That is exactly the profile of the 95% of pilots that never reach measurable P&L impact — and of the 42% of firms that abandon the effort.

The cost of inaction

Wasted pilots, stalled momentum, and a board that quietly loses confidence in AI spend — the most expensive outcome of all.

What we do

The change we deliver.

Before
  • No shared view of how ready the organisation actually is
  • "Do AI" as a directive with no prioritised list behind it
  • No governance, so legal and risk block everything late
  • AI owned by nobody, or by everybody part-time
What’s different
  • A scored AI posture across strategy, data, skills, governance and use cases
  • A costed, sequenced roadmap your board can fund
  • A governance baseline that lets delivery move
  • A clear owner — a fractional AI officer if you want one
The business case

An illustrative model — investment to return.

A representative planning scenario for a GCC mid-market organisation, built from the industry benchmarks cited below.

redirected AI budget
the assessment fee is a fraction of the pilot spend it stops you wasting on the wrong things

How to read this: the product study is a small fixed fee that reshapes a much larger AI budget — steering it toward the 5% of work that captures the value and away from the pilots that were going to stall anyway.

The delivery

How it runs — phase by phase.

A deliberate sequence that proves value early and de-risks each step.

Phase 1

Discovery

Interviews, data and systems review, current state and ambition-to-baseline.

What it takes · 1 week
Phase 2

Score & roadmap

Readiness scoring across five dimensions; costed, prioritised 90/180/360-day roadmap.

What it takes · 1–2 weeks
Phase 3

Prioritise & run

Stand up the first one or two use cases with governance and an owner in place.

What it takes · 4–8 weeks
Phase 4

Own & review

Optional fractional AI officer runs the agenda; quarterly value review to the board.

What it takes · ongoing
De-risked

Staying out of the 95% that fail.

Advice is vendor-neutral, so recommendations serve your outcomes rather than a reseller quota. The roadmap is sequenced to prove value early and governs from the first use case — directly addressing the reasons the 95% fail.

Vendor-neutral

No reseller quota shaping the advice — the roadmap serves your outcomes.

Value early

The roadmap is sequenced so a real use case pays back inside a quarter, not a year.

Governed from the start

Governance is built into the first use case, not retro-fitted after legal objects.

Why this wins

Value on four fronts.

Business

  • Board clarity on where AI stands
  • Budget steered to the 5% that pays
  • A single accountable owner

Technical

  • Readiness assessment across five dimensions
  • Data and systems gap list
  • Governance baseline defined

Commercial

  • A fraction of the pilot spend it saves
  • Vendor-neutral recommendations
  • Costed roadmap the board can fund

Productivity & people

  • Teams know what to work on
  • Fractional AI officer capacity if needed
  • Less thrash, more delivery
What you buy

Start where you are — scale when ready.

Posture Assessment

  • Two-week scored readiness review
  • Costed 90/180/360-day roadmap
  • Board-ready findings pack
The cheapest way to de-risk the whole agenda.

Assessment + Roadmap Delivery

  • Assessment plus first use case stood up
  • Governance baseline established
  • Owner and cadence in place
From scored to running.

Fractional AI Officer

  • Ongoing senior ownership of the AI agenda
  • Board reporting and vendor management
  • Roadmap execution and governance
Senior ownership without the full-time hire.

The cost of waiting is real.

With 42% of firms already retreating from AI and 95% of pilots stalling, the cheapest possible insurance is buying direction before you buy tools. It stops you joining the statistic.

“Know exactly where you stand, where to go, and have someone senior own it — without hiring a Chief AI Officer.”

Questions, answered

Straight answers.

Do we need a full-time AI hire?+

Rarely to start. A fractional AI officer gives you senior ownership from around AED 25–40k/month — a fraction of a full-time Chief AI Officer’s cost and commitment.

How is this different from a vendor’s "assessment"?+

It is vendor-neutral. There is no product we need you to buy at the end, so the roadmap reflects your outcomes rather than someone’s sales target.

How fast do we get something usable?+

The scored posture and costed roadmap land in about two weeks. The first governed use case is typically running within a further four to eight.

Insights for this service

Field-tested perspectives and practical guidance for this capability.

Explore the Knowledge Hub
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