Why 70% of AI Pilots Stall — and How to Avoid Joining Them

The evidence is now consistent across studies: the large majority of enterprise GenAI pilots never reach measurable P&L impact, and a growing share of organisations have already walked away from most of their AI work. The failure pattern rarely involves the model.

It involves the absence of a readiness baseline, no prioritised use-case list, no governance to let delivery move, and no single owner accountable for the outcome. Each of those is fixable, and cheaply, before a pilot starts.

This analysis lays out the five dimensions that decide the result and shows how to score your own organisation against them — so your next pilot is designed to land, not to stall.